About Us

What really sets a car dealership apart these days?

Value, Selection and Price

You're a Smart Shopper! You know what it takes to find a great deal on a New Car or quality used Used Car. Whether you're looking for the perfect new vehicle or a great deal on a Low Price Car or Low Mileage Car, you can be in-control as you use the Car Shopping Tools on this website to find the vehicle you want! Plus, you can check out the Current Online Specials and Promotions that change all the time!

Convenient Location

To visit our dealership, check our Map and Location and Department Hours – we would like to meet you in person and help you with your car ownership needs. Our dealership is conveniently located and worth the drive.

Service, Parts, Accessories

When it's time for regularly scheduled Service, Maintenance or Repairs, we hope you'll consider our modern and friendly Service Department. If you need Parts or Accessories for your vehicle we're glad to help and have departments standing by and ready to serve you.

The Kari Toyota Story...For Over 80 Years!

If you would like to learn more about the history of Kari Toyota please click on the following link.  From Bicycles to Cars, The Kari Toyota Story.Owner's


Kari Toyota has continued a tradition of quality and service. A family business serving Superior, WI, Duluth, MN and the surrounding areas since 1933. Offering Superior, WI and Duluth, MN residents new and used vehicle sales and service, Kari Toyota carries on a family tradition that keeps customers coming back.

One of Kari Toyota's founders, Henry Kari, had a philosophy that is still adhered to today, "If you give the customer a fair deal and take care of them after the sale, they will come back to do business with you again."

Not only does Kari Toyota offer the finest in customer service, we also offer a full line of new Toyota models, including cars, trucks, SUVs, mini-vans and hybrids as well as a variety of quality used vehicles. Financing is available.